OMG BABE is a labour of love, born out of the desire and passion for something unique, bold and beautiful.

Inspired by women who are not afraid to be themselves, OMG BABE launched from the bedroom of two sisters, who share a vision of curating pieces that would celebrate womens’ beauty and individuality.

OMG BABE is more than just a label.

It's a culture, a mood, a vibe. It's for the woman who embraces her femininity, her sensuality, her individuality. It's for the woman who bedazzles and makes an impression wherever she goes.

It's a compliment, a mantra, a way of life. It's what you hear when you walk into a room and turn heads. It's what you say when you look in the mirror and love what you see. It's how you feel when you got that perfect dress on. You feel like you can conquer the world.

You feel like #OMGBABE.